Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Behavioral Economics

Total: 61

Article5 marketing trends and how marketing research must respondBrian Fletcher|April 1, 2014
ArticleFive key takeaways from IIeX EuropeLucy Davison|March 1, 2014
ArticleAccidental deals trump targeted ones, consumers sayQuirk's Staff|February 19, 2014
ArticleWhen targeted ads miss the markEmily Goon|January 27, 2014
ArticleInsights in Action: E-tailers go predictive, behavioral to win battle of returnsJoseph Rydholm|January 2, 2014
ArticleCan behavioral economics inform the ad research process?Charles Young|January 1, 2014
ArticleWhy behavioral economics is the future of shopper insightsTom Ewing|July 1, 2013
ArticleThe fine points of feelings: Why discrete emotions matter and how to reveal themPaul Conner|March 1, 2013
ArticleMust-read books for marketing researchersQuirk's Staff|February 1, 2013
ArticleBy the Numbers: Behavioral science and the future of businessAaron Reid|June 1, 2012
ArticleThe right message for the right category: Using social influence at the shelfValla Roth|May 1, 2012
ArticleBehavioral economics: what it is and three ways marketers can use itPaul Conner|March 1, 2012
ArticleWhere gamification came from and why it could be here to stayTom Ewing|March 1, 2012
ArticleGamification 101 - from theory to practice - part IIJon Puleston|February 1, 2012
ArticleGamification 101 - from theory to practice - part IJon Puleston|January 1, 2012