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Showing:Ethnic Research

Total: 113

ArticleThe case for really good multicultural advertisingDan Murphy|April 1, 2004
ArticleAds targeting Hispanic consumers can’t rely solely on cultural nuancesDiego Bonardi|April 1, 2004
ArticleTips on reaching and researching Hispanic consumersFelipe Korzenny|April 1, 2004
ArticleResearch plays a key role in the processFred Bove|April 1, 2004
ArticleAre out-of-the-box qualitative approaches needed to reach the Hispanic market?Claire Rose|April 1, 2004
ArticleHow Latin American users think and feel about the InternetEverett Hernandez|November 1, 2003
ArticlePerception Analyzers aid development of ad campaign for prenatal care programsSteve Appel, Barbara Bird|June 1, 2003
ArticleMarketers get a "C" grade for their attempts to reach the African-American marketMelody McDowell|April 1, 2003
ArticleHow acculturation changes the eating habits of Asian-Indian immigrantsSattiraju Chandrashekhar, Manish Gupta, Ashish Joshi, Hy Mariampolski|April 1, 2003
ArticleSolving the multicultural marketing paradoxGary Berman|April 1, 2003
ArticleTrade Talk: This book is worth its weightJoseph Rydholm|January 1, 2003
ArticleUsing panel research to penetrate the Asian marketAlbert Fitzgerald|November 1, 2002
ArticlePharmaceutical companies should incorporate ethnic marketing into their business strategyNancy Lang|June 1, 2002
ArticleHispanics: an essential market segment that enjoys surveysJane Sheppard|April 1, 2002
ArticleQualitatively Speaking: The effects of 9/11 on Hispanic researchJim Loretta|April 1, 2002