Marketing Research Articles and Video

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ArticleUsing social networks to connect with consumers beyond the customer experience surveyJoe Cardador|August 1, 2011
ArticleUsing social media research to complement traditional methodsAnnie Pettit|August 1, 2011
ArticleBeyond awareness and recall: rethinking sponsorship measurementNicholas Cameron|August 1, 2011
ArticleWhat can text analytics teach us?Eric Weight|August 1, 2011
ArticleIn defense of digital: eliminating concerns surrounding digital researchKimberly Struyk|August 1, 2011
ArticleTacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in IsraelMichael Lieberman, James Rohde|August 1, 2011
ArticleHow AutoTrader.com uses primary research to clarify the car-shopping processJoe Richards|July 1, 2011
ArticleHow Procter & Gamble worked to develop online data quality guidelinesDon Gloeckler|July 1, 2011
ArticleData Use: Adaptive choice is a good choiceMichael Garver|July 1, 2011
ArticleCan you foster customer loyalty in a low-engagement industry like insurance?Pete Jacques, John Martin|July 1, 2011
ArticleUnderstanding the pros and cons of mixed-mode researchMichaela Mora|July 1, 2011
ArticleBest practices in managing offshore research processesKumar Mehta|July 1, 2011
ArticleChange in the research industry? Bring it on.Michelle Finzel|June 29, 2011
ArticleResearch as an art and a scienceEmily Goon|June 6, 2011
ArticleCreate a v-curve to energize products in mature industriesJames Rohde|June 1, 2011