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Showing:Quantitative Research

Total: 1520

ArticleQuant-qual approach helps senior services organization understand how to inform and listen to a crucial market segmentEmily Goon|February 1, 2011
ArticleA process for improving packaging research ROIScott Young|January 1, 2011
ArticleHow respect for respondents improves marketing research for allBonnie Eisenfeld|January 1, 2011
ArticleMethods for ensuring online sample quality around the worldChuck Miller, Suresh Subbiah|January 1, 2011
ArticleSetting research action standards to guide brand hierarchy decisionsKevin Waters|January 1, 2011
ArticleGive back that iPad! Researchers catch a criminalMegan Holstine|January 1, 2011
ArticleData Use: Are global scales as easy as 1-2-3 or A-B-C?Kristin Cavallaro|January 1, 2011
ArticleEye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded brandingStefanie Gehrke, Jennifer Knodler|January 1, 2011
ArticleData Use: Arbitrary incoherence, or, a failure to replicateStephen Hellebusch|December 1, 2010
ArticleData Use: A rapid-response consumer segmentation survey approachMichael Latta|November 1, 2010
ArticleBy the Numbers: The need for quality assurance in profession-based targeted panelsChris Szczepanski|November 1, 2010
ArticleTake these steps to build your research on a solid foundationMark Hardy|November 1, 2010
ArticlePanel management in a mixed-mode (Web/mobile) research worldLeslie Townsend|November 1, 2010
ArticleHow attrition/conditioning effects impact response bias in online panelsSteven Gittelman, Elaine Trimarchi|November 1, 2010
ArticleOrganizational performance: Are you using the right metric?Chelsea Hammond|November 1, 2010