Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Ethnic Research

Total: 113

ArticleWhat you need to know to market to U.S. LatinasTheresa Gubler|April 1, 2002
ArticleThe evidence for Spanish-language marketing and marketing researchFelipe Korzenny|April 1, 2002
ArticleResearch for Mexican e-com site shows impact of cultural factorsJ.P. Theberge|July 1, 2001
ArticleThe role of health care and pharmaceutical companies in a multicultural marketplaceThomas Tseng|June 1, 2001
ArticleUsing decision criteria anchors to measure importance among HispanicsPatrick Elms|April 1, 2001
ArticleGetting started in Asian-American market researchJohn McKay|April 1, 2001
ArticleMainstream moves to a Latin beatHoracio Segal|April 1, 2001
ArticleAvoiding pitfalls in conducting Hispanic focus groupsJim Loretta|December 1, 2000
ArticleFinding profitable business markets in the inner cityRobert Weissbourd|May 1, 2000
ArticleConducting automotive research in IndiaDonavan Klinger|April 1, 2000
ArticleMulti-country research aids Cartoon Network's quest for world 'toonification'Joseph Rydholm|April 1, 2000
ArticleThe value of 'practiced ignorance' in cultural researchMichael Sack|April 1, 2000
ArticlePanel data identifies Hispanic marketing opportunitiesJennifer Lynch, David Morse|April 1, 2000
ArticleUnleash the power of the Hispanic market by avoiding these pitfallsMary Baroutakis|April 1, 2000
ArticleAcculturation vs. assimilation among U.S. Hispanics: e-mail self-reportsFelipe Korzenny|November 1, 1999