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Total: 84

ArticleThe right message for the right category: Using social influence at the shelfValla Roth|May 1, 2012
ArticleTaking a qual-quant approach to design researchBarbara Rugen|June 1, 2011
ArticleWinning at retail with virtual shopping researchValla Roth|June 1, 2011
ArticleMoms and their (mis)perceptions of processed foodsBarbara Katz|April 1, 2011
ArticleA process for improving packaging research ROIScott Young|January 1, 2011
ArticleUsing research to reduce e-shopping abandonment ratesKimberly Struyk|January 1, 2011
ArticleSetting research action standards to guide brand hierarchy decisionsKevin Waters|January 1, 2011
ArticleData Use: Arbitrary incoherence, or, a failure to replicateStephen Hellebusch|December 1, 2010
ArticleBy the Numbers: Under the influence - arbitrary coherenceStephen Hellebusch|May 1, 2010
ArticlePutting choice modeling to work for new product sales forecastingJerry Thomas|May 1, 2010
ArticleIn Case You Missed It... November 2009Quirk's Staff|November 1, 2009
ArticleA look at the buying process modelSharon Paik|June 1, 2009
ArticleTrade Talk: How the strong retailers are survivingJoseph Rydholm|April 1, 2009
ArticleMake sure your research methods are helping - not hindering - your menu optimization effortsBrad Barash|March 1, 2009
ArticleHow do vehicle owners feel about hybrids?Scott Pimley|August 1, 2008