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Showing:1987

Total: 98

ArticleStroh's Hispanic research 'Is Spoken Here'Quirk's Staff|May 1, 1987
ArticleData Use: Statistical significance testing may hinder proper decision makingMichael Baumgardner, Ron Tatham|May 1, 1987
ArticleRaisin commercial gets rave reviewsBeth Hoffman|April 1, 1987
ArticleHouse calls help Y&R understand consumersBeth Hoffman|April 1, 1987
ArticleProduct and Service Update April 1987Quirk's Staff|April 1, 1987
ArticleSurvey Monitor April 1987Quirk's Staff|April 1, 1987
ArticleNames of Note April 1987Quirk's Staff|April 1, 1987
ArticleData Use: Kudos for correspondence analysisGary Mullet|April 1, 1987
ArticleTrade Talk: Polling misuses hurt research effortsBeth Hoffman|April 1, 1987
ArticleContinuing analysis of shopping habits in San DiegoEmmet Hoffman|April 1, 1987
ArticleConjoint analysis enhances computer-based interviewsQuirk's Staff|March 1, 1987
ArticleWomen executives earn half as much as male peersQuirk's Staff|March 1, 1987
ArticleBusiness trends, potential visible with computer mappingBeth Hoffman|March 1, 1987
ArticleDatabases help companies with target marketing effortsBeth Hoffman|March 1, 1987
ArticleData Use: Taking the risk out of buying PC softwareJoseph Curry|March 1, 1987