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Showing:1993

Total: 98

ArticleContact lens manufacturer Wesley-Jessen focuses on customer opinion with ongoing researchQuirk's Staff|April 1, 1993
ArticleResearch with business customers drives Georgia-Pacific Corp.'s massive reorganization effortJoseph Rydholm|April 1, 1993
ArticleTrade Talk: Message to business: know thy customerJoseph Rydholm|April 1, 1993
ArticleData Use: Quadrant analysisNorman Frendberg|April 1, 1993
ArticleNames of Note April 1993Quirk's Staff|April 1, 1993
ArticleKeep America Beautiful uses one-on-ones to test replacement for long-running TV spotJoseph Rydholm|March 1, 1993
ArticleQualitative ad research: walk like a researcher, think like a creative personDaisy Spier|March 1, 1993
ArticleNames of Note March 1993Quirk's Staff|March 1, 1993
ArticleGroup response measurement systems aid in ad testing and moreJim Strelchun|March 1, 1993
ArticlePBS station tests direct mail pieces with dial response measurement systemJoseph Rydholm|March 1, 1993
ArticleResearch Industry News March 1993Quirk's Staff|March 1, 1993
ArticleTrade Talk: The ads were super if the game wasn'tJoseph Rydholm|March 1, 1993
ArticleStudies find more proof that magazine advertising worksQuirk's Staff|March 1, 1993
ArticleData Use: Multivariate and perceptual mapping with discriminant analysisSteven Struhl|March 1, 1993
ArticleProduct and Service Update March 1993Quirk's Staff|March 1, 1993