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Showing:Qualitative Research

Total: 1668

ArticleHow to conduct values research in a qualitative settingRebecca Day, Reyn Kinzey|February 1, 2013
ArticleAnthropologists in marketing research are more than data-gatherersCathleen Waters|February 1, 2013
ArticleAn online community keeps beverage firm Cafédirect close to its customersRichard Young|January 1, 2013
ArticleResearchers, be thankful for these 7 thingsAlexis Siegle|December 18, 2012
ArticleQualitatively Speaking: A quantifiable differenceMichael Carlon|December 1, 2012
ArticleGenerating B2B insights via catch-and-release interviewsBruce Peoples|December 1, 2012
ArticleNew ways of gamifying qualitative researchSusan Fader|December 1, 2012
ArticleSell vs. Sale: How businesses can stay alive alongside tech-enabled shoppersRobert Sinclair|December 1, 2012
ArticleThe everlasting value of face-to-face researchAndrew Cutler|December 1, 2012
ArticleHow Ping used video and onsite research to understand the driver-purchasing processJon Last, Donald Hein|December 1, 2012
ArticleTrade Talk: The power of creativity + dataJoseph Rydholm|December 1, 2012
ArticleEthnography-based hybrid research stretches four continents to study workplace interactionBrian Green|November 1, 2012
ArticleQualitatively Speaking: The five absolute, no-excuse must-dos for online qualitative researchersAdam Rossow|November 1, 2012
ArticleOnline qual guides health care foundation to shift its focusKelly Hancock|October 1, 2012
ArticleEthnography reveals top four physician-patient conversational gapsKevin Fulmer|October 1, 2012