Marketing Research Articles and Video

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ArticleHow to submit patient or physician attitudinal survey data to medical journalsJan Redfern, Laura Quinn|March 1, 2011
ArticleAdvertising effectiveness: what it is, what it isn’t and can it be reflected by one number?Adam Cook|March 1, 2011
ArticleA case study using the Heineken “Weasel” commercialSandeep Patnaik, Scott Purvis|March 1, 2011
ArticleHow to obtain a 360-degree view of pharmaceutical usageLaura Winn Johnson|February 1, 2011
ArticleGuidelines for easing parental fears regarding online researchPam Goldfarb Liss|February 1, 2011
ArticleRethinking how we research and market to families with childrenWynne Tyree|February 1, 2011
ArticleComprehensive study uses research to do Sigmund a solidNima Srinivasan, Edwin Wong|February 1, 2011
ArticleQualitative techniques that go beyond the focus group roomTina Brogdon|February 1, 2011
ArticleA process for improving packaging research ROIScott Young|January 1, 2011
ArticleUsing research to reduce e-shopping abandonment ratesKimberly Struyk|January 1, 2011
ArticleHow respect for respondents improves marketing research for allBonnie Eisenfeld|January 1, 2011
ArticleMethods for ensuring online sample quality around the worldChuck Miller, Suresh Subbiah|January 1, 2011
ArticleUse these five Web-based approaches to shrink your research timelines, costsAndrew Cutler|January 1, 2011
ArticleSetting research action standards to guide brand hierarchy decisionsKevin Waters|January 1, 2011
ArticleHow to establish and nurture online discussion-board conversationsGreg Cobb|January 1, 2011