Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Research Methodology

Total: 2148

ArticleWhy IDIs beat focus groups for uncovering decision driversTerry Grapentine|December 1, 2010
ArticleThe benefits of developing robust recruiting databasesBrett Watkins|December 1, 2010
ArticleHow to get brand equity studies off the groundJames Rohde|December 1, 2010
ArticleA guide to adding digital collage to your qualitative researchCarey Rellis|December 1, 2010
ArticleA wake-up call to respondent recruiters: one client’s perspectiveMark Goodin|December 1, 2010
ArticleQuestions you should ask when selecting a focus group facilityQuirk's Staff|December 1, 2010
ArticleHow consumers’ comfort with sharing via social media can help qualitative researchersBurt Leiman|December 1, 2010
ArticleThoughts on the rise and future of online researchDavid Day|November 1, 2010
ArticleTake these steps to build your research on a solid foundationMark Hardy|November 1, 2010
ArticlePanel management in a mixed-mode (Web/mobile) research worldLeslie Townsend|November 1, 2010
ArticleA look at business-to-business market research in RussiaMatthew Harrison, Tatiana Klimenko|November 1, 2010
ArticleHow attrition/conditioning effects impact response bias in online panelsSteven Gittelman, Elaine Trimarchi|November 1, 2010
ArticleConducting competitive intelligence research among Internet providers in BrazilGeisa Rodrigues|November 1, 2010
ArticleBuilding house panels to the highest quality standardsJeffrey Henning|November 1, 2010
ArticleUsing relationship theory to drive customer retention and acquisitionKevin Schulman|October 1, 2010