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ArticleSurvey Monitor December 1991Quirk's Staff|December 1, 1991
ArticleTrade Talk: Another round of belt tighteningJoseph Rydholm|December 1, 1991
ArticleNames of Note December 1991Quirk's Staff|December 1, 1991
ArticleFocus groups guide creation of environmental insurance productMary Gallagher|December 1, 1991
ArticleCIGNA uses an ongoing patient satisfaction study to tailor service of its health plansQuirk's Staff|November 1, 1991
ArticleImproving marketing decision-making with conjoint analysisRobert Miller|November 1, 1991
ArticleNames of Note November 1991Quirk's Staff|November 1, 1991
ArticleSurvey Monitor November 1991Quirk's Staff|November 1, 1991
ArticleMystery shopping: uses and abusesJim Bryson|November 1, 1991
ArticleData Use: Controlling non-response bias and item non-response bias using CATI techniquesMichael Sullivan|November 1, 1991
ArticleGuidelines for measuring customer satisfaction in international marketsRichard Garfein|November 1, 1991
ArticleResearch Industry News November 1991Quirk's Staff|November 1, 1991
ArticleOngoing customer satisfaction research helps Hampton Inns guarantee good serviceJoseph Rydholm|November 1, 1991
ArticleProduct and Service Update November 1991Quirk's Staff|November 1, 1991
ArticleEnhancing primary research with secondary researchRobert Aaron|November 1, 1991