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ArticleFinding the hot buttons: a scientific approach to motivational researchBetsy Goodnow|October 1, 1991
ArticlePackaging research guides positioning of 3M's innovative line of wood care productsJoseph Rydholm|October 1, 1991
ArticleStiefel Laboratories hopes updated packaging will attract new users without alienating current consumersJoseph Rydholm|October 1, 1991
ArticleProduct and Service Update October 1991Quirk's Staff, Scott Davis|October 1, 1991
ArticleNames of Note October 1991Quirk's Staff|October 1, 1991
ArticleSurvey Monitor October 1991Quirk's Staff|October 1, 1991
ArticleWinning isn't everything for teens who play sportsQuirk's Staff|October 1, 1991
ArticleHow men view, choose and use their fragrancesJim Schwartz, Gale Muller|October 1, 1991
ArticleTrade Talk: Study seeks to define qualityJoseph Rydholm|October 1, 1991
ArticleData Use: Using conjoint analysis for price optimizationRichard Smallwood|October 1, 1991
ArticleResearch Industry News October 1991Quirk's Staff|October 1, 1991
ArticleNames of Note June/July 1991Quirk's Staff|June 1, 1991
ArticleResearch Industry News June/July 1991Quirk's Staff|June 1, 1991
ArticleChick-fil-A uses research to fine-tune its spring promotionDavid Robertson|June 1, 1991
ArticleArby's and MIS use research in development of new customer order entry systemJoseph Rydholm|June 1, 1991