Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Quantitative Research

Total: 1520

ArticleComprehensive research program helps the Propane Education & Research Council expand the propane marketTammy Humm Donelson|May 1, 2005
ArticleBy the Numbers: Stop worrying about what marketing research methodology is betterRon Sellers|May 1, 2005
ArticleMeasuring 'lift' is changing the balanceDon Bruzzone|April 1, 2005
ArticleAn online survey instrument gives American Express valuable insights for developing its advertising and marketing programsJoseph Rydholm|April 1, 2005
ArticleHow ads can make your brand their brandCharles Young|April 1, 2005
ArticleBy the Numbers: Wanted: a better choice in discrete choicePhilip Moore|April 1, 2005
ArticleTrade Talk: It’s all about meJoseph Rydholm|March 1, 2005
ArticleGuidelines for building a successful B2B panelSteve McCurdy|March 1, 2005
ArticleBy The Numbers: First impressions are everything in b-to-b telephone surveysAmanda Durkee|March 1, 2005
ArticlePre-research planning helps Texas tech firm put findings in motionLaura Patterson|March 1, 2005
ArticleData Use: Another way to assess satisfaction driversSteven Hokanson|March 1, 2005
ArticleDeveloping a customer value model to maximize profitabilityAlbert Fitzgerald|March 1, 2005
ArticleData Use: Darwinism and dataAndrew Jeavons|February 1, 2005
ArticleTrade Talk: A certifiably good ideaJoseph Rydholm|February 1, 2005
ArticleBringing Web surveys into compliance with the Americans with Disabilities ActBill MacElroy|February 1, 2005