Marketing Research Articles and Video

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ArticleUsing online behavior to measure the travel industry’s recession-based injury and recoveryLincoln Merrihew|March 1, 2010
ArticleResearch shows the power of telling a good story when creating advertising aimed at kidsCharles Young|February 1, 2010
ArticleHow online observational techniques help qualitative researchers keep pace with the speed of consumersMatt Schroder|February 1, 2010
ArticleWhy managers should care about employee loyaltyTimothy Keiningham, Luke Williams, Lerzan Aksoy|February 1, 2010
ArticleUnderstanding kid and tween brand affinityWynne Tyree|February 1, 2010
ArticleInsights and implications for packaging researchScott Young|January 1, 2010
ArticleHow to transform market research from vulnerable to valuableDiane Schmalensee, Dawn Lesh|January 1, 2010
ArticleDetecting and eliminating racial profiling and unfair sales practices in consumer lendingPaul Lubin|January 1, 2010
ArticleWhy your packaging should be researched as much as (or more than) your advertisingNorman Leferman|January 1, 2010
ArticleHow to take your in-house research practices to the next levelIan Lewis|January 1, 2010
ArticleFAQs for first-time clients of online qualitativeJudith Langer|January 1, 2010
ArticleLiven up your qualitative with these online solutionsAmy Savin|December 1, 2009
ArticleOvercome these common hazards to seize their potentialEllen Cabacungan|December 1, 2009
ArticleHow to evoke respondents’ brand-related storiesTom Neveril|December 1, 2009
ArticleYou can learn some interesting things when you force consumers to stop using - or make them use too much of - a productBryan Urbick|December 1, 2009