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Showing:Qualitative Research

Total: 1668

ArticleAdding ‘prosumers’ to your groups can provide a creative boostSteve Richardson|May 1, 2009
ArticleQualitatively Speaking: Communication keeps focus groups divine not dreadfulRhoda Schild|May 1, 2009
ArticleIn Case You Missed It... May 2009Quirk's Staff|May 1, 2009
ArticleThe importance of data quality in advertising decision-makingAshley Grace, Ron Conlin|April 1, 2009
ArticleQualitatively Speaking: Give your groups the transcript they deserveLaurie Sossa|April 1, 2009
ArticleTrade Talk: How the strong retailers are survivingJoseph Rydholm|April 1, 2009
ArticleA framework for understanding ad effectivenessIsabelle Albanese|April 1, 2009
ArticleUsing morphological content analysis to mine insights from qualitative interviewsCharles Ptacek|March 1, 2009
ArticleA guide to marketing and selling to Chinese businessesMatthew Harrison|March 1, 2009
ArticleHow marketing research can help the restaurant industry get through the recessionJoseph Rydholm, Emily Goon|March 1, 2009
ArticleQualitatively Speaking: How to make sure your moderator does great groupsJim Spanier|March 1, 2009
ArticleQualitatively Speaking: Business ethnography and the discipline of anthropologyRobert Morais|February 1, 2009
ArticleFive low-budget market research approachesBonnie Eisenfeld|February 1, 2009
ArticleEthnography from the client's perspectiveJudith Langer, Jon Last|February 1, 2009
ArticleTrade Talk: Keeping the regulatory wolves at bayJoseph Rydholm|February 1, 2009