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Showing:Quantitative Research

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ArticleOnline sample - can you trust it?Corinne Maginnis|July 1, 2003
ArticleSoftware Review: WebSurveyor and Surveywriter - A look at two choices in the crowded Web-based survey design fieldTim Macer|July 1, 2003
Article10 steps to greater Web survey response ratesBill MacElroy|July 1, 2003
ArticleData Use: Discrete choice modeling in pharmaceutical marketing researchGang Xu, Yilian Yuan|June 1, 2003
ArticleThe top 10 things every entry-level marketing researcher should knowRobert Brown|June 1, 2003
ArticleTrade Talk: A timely pep talkJoseph Rydholm|May 1, 2003
ArticleEnergy company uses brand-to-media consonance assessments to optimize ad effectivenessRobert Passikoff, Allen Gerber|May 1, 2003
ArticleReconciling data and meaning across different surveysElizabeth Bergman|May 1, 2003
ArticleUsing marketing research - views from a CFODeborah Colby|May 1, 2003
ArticleLoyalty research in B2B contextsDoug Grisaffe|April 1, 2003
ArticleBlueprints to successful concept developmentCamille Nicita, Christi Walters|March 1, 2003
ArticleThe MCAPI primer: Part I: Introducing MCAPIJohn Weisberg|February 1, 2003
ArticleThe questionnaire that launched a thousand responsesDavid Ashley|February 1, 2003
ArticleTrade Talk: Stranded in the soup aisleJoseph Rydholm|February 1, 2003
ArticleSoftware Review: Bellview Web from Pulse TrainTim Macer|February 1, 2003