Marketing Research Articles and Video

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ArticleCreating the conditions for data qualityLaura Davies|November 1, 2008
ArticleAnalyzing the role that car brochures play in the auto sales processCharles Young|October 1, 2008
ArticleThe Net Promoter Score debate and the meaning of customer loyaltyBob Hayes|October 1, 2008
ArticleUse research to keep customers happy and management well-informedPaul Lubin|October 1, 2008
ArticleHow market research vendors can increase sales to the corporate research buyerBonnie Eisenfeld|October 1, 2008
ArticleHow to address survey manipulation by auto dealershipsDavid Ensing|October 1, 2008
ArticleHow do online communities compare to online panels?Gregory Heist, Mitchell Sanders|October 1, 2008
ArticleInterest increasing in distance learning for marketing researchersDonald Marek|August 1, 2008
ArticleA look at the power of the design, the formula and the brand in taste testingNeil Kalt|August 1, 2008
ArticleConcept development, Survivor-styleMartha Guidry|August 1, 2008
ArticleHow do vehicle owners feel about hybrids?Scott Pimley|August 1, 2008
ArticleHow to green your researchSarah Browne|August 1, 2008
ArticleContinuous marketing research education benefits the entire industryJim Berling|August 1, 2008
ArticleGetting to know eco-aware consumersKent Ragen|August 1, 2008
ArticleUsing communities for online researchDean Wiltse|July 1, 2008