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Showing:Ethnic Research

Total: 113

Article27 focus groups, seven ethnicities, seven languages and 11 locationsJoan Lawton|April 1, 1997
ArticleAcculturation, value orientation and media usage in the U.S. Hispanic marketM. Valdes|April 1, 1997
ArticleAfrican-Americans express optimism as millennium approachesJ. Harris|April 1, 1997
ArticleTrade Talk: Need statistics? These books have ‘emJoseph Rydholm|January 1, 1997
ArticleThe myths of ethnic marketing researchKent Phillips|January 1, 1996
ArticleKey incidence issues when conducting research among HispanicsDavid Taber, Doug Spaulding|May 1, 1995
ArticleTrade Talk: They wrote the book on the Hispanic marketJoseph Rydholm|May 1, 1995
ArticleImagery in cross-cultural researchFelipe Korzenny, Betty Korzenny, Sandra Wong|January 1, 1995
ArticleThree factors are critical to successful Asian market researchGrace Chin|January 1, 1995
ArticleSpend your money wisely!Roger Sennott, David Taber|January 1, 1995
ArticleTrade Talk: Book reviews: Market segmentation and other fun topicsJoseph Rydholm|June 1, 1994
ArticleCultural adaptation of research procedures and instruments in Hispanic and other culturesFelipe Korzenny, Betty Korzenny|January 1, 1994
ArticleCommunity-based methods for multicultural researchSharon Wolf, Debra Griffith, P. Hernandez, Kathryn Kuo, Hy Mariampolski|January 1, 1994
ArticleUnderstanding inherent differences in Asian-American marketing researchMichael Halberstam|January 1, 1994
ArticleThe importance of context in conducting Asian researchSandra Wong|December 1, 1993