Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Market Segmentation Studies

Total: 107

ArticleTrade Talk: A more than cosmetic changeJoseph Rydholm|October 1, 1994
ArticleDiscrete choice and conjoint analysis - a replyRobert Roy, Steve Herman|April 1, 1991
ArticleData Use: CHAID response modeling and segmentationTony Babinec|June 1, 1990
ArticlePolaroid “checks out” the users of its professional filmsQuirk's Staff|November 1, 1989
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989
ArticleA Mississippi trade organization uses research to help its farm-raised catfish catch on with consumersQuirk's Staff|October 1, 1989
ArticleTrade Talk: Brand names offer emotional and psychological benefitsJoseph Rydholm|August 1, 1989
ArticleData Use: Multidimensional scaling for market researchTony Babinec|July 1, 1989
ArticleTrade Talk: Uncovering the soul of the Soviet consumerJoseph Rydholm|June 1, 1989
ArticleMinnesota Mutual charts efficient marketing with MAPSNance Olson|April 1, 1989
ArticleSegmentation study determines Greyhound ridershipJoseph Rydholm|April 1, 1989
ArticleTrade Talk: Book provides valuable insight into U.S. lifestylesJoseph Rydholm|March 1, 1989
ArticleData Use: Marketplace segmentation by demographic characteristicsC. Ying Li|February 1, 1989
ArticleResearch defines market for CheckFreeQuirk's Staff|February 1, 1989
ArticleMarket segmentation helps bank classify customersQuirk's Staff|March 1, 1988