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Showing:Qualitative Research

Total: 1668

ArticleAchieving better qualitative research outcomes through client immersionMartha Guidry|May 1, 2007
ArticleHandbag makers should market the emotional aspects of owning their productsTanya Krim|May 1, 2007
ArticlePart III: Sit at the table, not behind the counterKelly Heatly|May 1, 2007
ArticlePart I: 16 ways to improve moderatingBerni Stevens|May 1, 2007
ArticleHow to recognize and benefit from more inner-directed respondentsMyra Summers|May 1, 2007
ArticleDispelling the myths about focus groupsSteve Richardson|May 1, 2007
ArticleBreaking down the barriers to effective advertisingJerry Thomas|April 1, 2007
ArticleTrade Talk: Book shows how to dominate the DominatorJoseph Rydholm|April 1, 2007
ArticleYour project will move more smoothly with a little preparationArt Jackson|March 1, 2007
ArticleDepth interviews with executivesSrijana Dhakhwa|March 1, 2007
ArticleQualitatively Speaking: Sampling for qualitative researchersBonnie Eisenfeld|March 1, 2007
ArticleIn business-to-business research the devil is often in the detailsOwen Jenkins|March 1, 2007
ArticleTektronix uses research to create key customer metrics and drive marketing and sales strategiesLaura Patterson, Martyn Etherington|March 1, 2007
ArticleQualitatively Speaking: How to recruit leading-edge mature consumersBarbara Champion|February 1, 2007
ArticleMoms use remote digital ethnography to capture their child-transport troublesKari McGlynn|February 1, 2007