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Showing:Quantitative Research

Total: 1520

ArticleQualitative/quantitative combo assists positioning of disposable hearing aidJoseph Rydholm|June 1, 2000
ArticleA quick test in methods to increase mail response ratesDavid Fish|May 1, 2000
ArticleTelemarketing forces reevaluation of telephone questionnaire designJason Stolp|May 1, 2000
ArticleAdvertising: today's sale or brand-building for tomorrow?Margaret Blair|May 1, 2000
ArticleCold-calling that sells researchLiza Von Claparede|May 1, 2000
ArticleThe power of online researchHumphrey Taylor|April 1, 2000
ArticleMeasuring response rates in online surveysBill MacElroy|April 1, 2000
ArticlePanel data identifies Hispanic marketing opportunitiesJennifer Lynch, David Morse|April 1, 2000
ArticleA process and program for improving advertising efficiency and effectivenessHarold Spielman|March 1, 2000
ArticleTrade Talk: Study examines ad likabilityJoseph Rydholm|March 1, 2000
ArticleA statistical approach to security/past participation problemsHerb Sorensen|March 1, 2000
ArticleResearch approach aims to make Internet safe for consumer researchDouglas Rivers|February 1, 2000
ArticleResearch measures market for new emergency response deviceSandy McMillion|February 1, 2000
ArticleWhy market research is a waste of money (and what you can do about it)Richard McCullough|February 1, 2000
ArticleAnalytical software extends its reachSteven Struhl|February 1, 2000