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Showing:Qualitative Research

Total: 1668

ArticleSC Johnson uses ethnography to find fresh ideas for candle productsRuth Sando, Donna Sweeney|May 1, 2005
ArticleBy the Numbers: Stop worrying about what marketing research methodology is betterRon Sellers|May 1, 2005
ArticleSix qualitative research sinsLaurie Gelb|May 1, 2005
ArticleEarly focus group findings nearly spelled the end of Everybody Loves RaymondKen Newman|May 1, 2005
ArticleBy The Numbers: First impressions are everything in b-to-b telephone surveysAmanda Durkee|March 1, 2005
ArticleQualitatively Speaking: Is gender an issue for the ethnographic researcher?Larry Zaback|March 1, 2005
ArticleTrade Talk: A certifiably good ideaJoseph Rydholm|February 1, 2005
ArticleQualitatively Speaking: Involving kids in the creative process is the name of the gameTina Pragoff|February 1, 2005
ArticleTailor your research to match women’s requirementsMartha Barletta|February 1, 2005
ArticleHow to make your groups senior-friendlyMarilyn Richards|February 1, 2005
ArticleQualitatively Speaking: Moderating and motherhood, strategies for successSharon Seidler|January 1, 2005
ArticleThere’s no need to fear international research projectsEd Ledek|January 1, 2005
ArticleA comparison of traditional and online focus groupsMattew Towers|January 1, 2005
ArticleMarket intelligence versus marketing researchEd Crowley|December 1, 2004
ArticleQualitatively Speaking: Bring a can-do attitude to recruiting out-of-facility focus groupsRhoda Schild|December 1, 2004