Marketing Research Articles and Video

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Showing:Quantitative Research

Total: 1520

ArticleResearch and the Internet: a winning combinationBeth Clarkson|July 1, 1999
ArticleIntroductory notes on Web interviewingBill Ahlhauser|July 1, 1999
ArticleEstimating sample size for a descriptive study in quantitative researchGang Xu|June 1, 1999
ArticleAre consumers receptive to innovative packaging structures?Elliot Young|June 1, 1999
ArticleBeating your competitors: comparing the usability of productsJin Li|June 1, 1999
ArticleInferring patient loyalty from patient satisfaction dataDavid Drachman|June 1, 1999
ArticleLearning from product execution problemsJonathan Sorensen|June 1, 1999
ArticleResearch on the witness stand: conducting surveys for use in litigationLarry Herman|May 1, 1999
ArticleUsing trade-off analysis to shape your new productRichard McCullough|May 1, 1999
ArticlePractical sampling methods for low-incidence populationsKevin O'Donnell, Peter Brownstein|May 1, 1999
ArticleStrategic planning processRobert Passikoff|May 1, 1999
ArticleIndependent hardware store surviving battle with category killersTerry Fink|May 1, 1999
ArticleA survey of multivariate methods useful for market researchSusie Sangren|May 1, 1999
ArticleU S West finds that color in yellow pages does more than just capture a shopper's attentionRobert Batemarco, Cynthia Schlegel, Jane Dennison-Bauer|May 1, 1999
ArticleIVR: How is it different from telephone interviewing?Rajan Sambandam|May 1, 1999