ArticleInsights from video diaries help Midas in its drive for better customer serviceJoseph Rydholm|May 1, 2010
ArticleHow hybrid research allowed eBay users to give feedback on the feedback systemPeter Mackey, Mike Katz|April 1, 2010
ArticleHow CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metricsSteve Hawter, Mae Nutley, John Cindric|March 1, 2010
ArticleBrazilian hair care firm Beleza Natural thrives by keeping close to its rootsHy Mariampolski, Leticia Moreira Casotti, Maribel Carvalho Suarez|February 1, 2010
ArticleHow culture helps marketers understand sensory experiencesMichael Cook, Hy Mariampolski|November 1, 2009
ArticleLaddering showed Infiniti how drivers viewed its Around View Monitor technologyMatt Schroder|October 1, 2009
ArticleWeb-based qualitative research with teens helps ad agency develop successful public service campaignKristin Schwitzer, Dana Slaughter|May 1, 2009
ArticleMystery shopping program guides improvement of customer communication for business-to-business firmMarianne Hynd|March 1, 2009
ArticleResearch-on-research helps American Cancer Society assess the best modes for an ongoing studyMargaret Roller, Linelle Blais|February 1, 2009
ArticleDallas agency tests concepts for Dave & Buster’s TV spots online and in traditional focus groupsOwen Hannay|April 1, 2008
ArticlePitney Bowes uses customer touchpoint management to deliver targeted and relevant serviceJames Heisler, Mark Perline|March 1, 2008
ArticleTelephone vs. Internet marketing research data collection - a case studyJim Nelems|December 1, 2007
