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Showing:2006

Total: 164

ArticleProduct and Service Update April 2006Quirk's Staff|April 1, 2006
ArticleResearch Industry News April 2006Quirk's Staff|April 1, 2006
ArticleMeasuring the effectiveness of its DTC TV ads helps pharma firm gauge ROMI to brandsRamon Portilla|April 1, 2006
ArticleQualitatively Speaking: Appearances can be deceivingTrudy Brandenburg|April 1, 2006
ArticleUnderstanding the effectiveness of television, online and magazine advertising in cross-media campaignsWilliam Havlena|April 1, 2006
ArticleAnalysis of beer ads shows the role of emotion in effective advertisingKarl Rosenberg|April 1, 2006
ArticleSurvey finds Hispanic ad agencies adapting, changingFelipe Korzenny, Maria Gracia Inglessis|April 1, 2006
ArticleIn Case You Missed It... April 2006Quirk's Staff|April 1, 2006
ArticleResearch on Kaiser Permanente ads explores influence of language preferenceDon Bruzzone, Jack Bookbinder|April 1, 2006
ArticleMarketing Research War Stories April 2006Art Shulman|April 1, 2006
ArticleNames of Note April 2006Quirk's Staff|April 1, 2006
ArticleBy the Numbers: Are you surveying the right professionals?Ron Weidemann|March 1, 2006
ArticleProduct and Service Update March 2006Quirk's Staff|March 1, 2006
ArticleA supplier or a partner?Rosie Balk|March 1, 2006
ArticleData Use: Thoughts on our overreliance onJeffrey Kirk|March 1, 2006