Marketing Research Articles and Video

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Showing:Qualitative Research

Total: 1668

ArticleMoen designs new showerhead after ethnographic research uncovers host of innovation opportunitiesJoseph Rydholm|June 1, 2002
ArticleNewStar expands its fresh spinach line with salad and saute kitsJoseph Rydholm|May 1, 2002
ArticleThe 10 rules of marketing researchTim Huberty|May 1, 2002
ArticleThe evidence for Spanish-language marketing and marketing researchFelipe Korzenny|April 1, 2002
ArticleRapport is the root of qualitative researchJim Eschrich|April 1, 2002
ArticleQualitatively Speaking: Firsthand experience or secondhand information?Cara Woodland|March 1, 2002
ArticleThe secrets of word-of-mouth marketingGeorge Silverman|February 1, 2002
ArticleTrade Talk: Videoconferencing moves from convenience to necessityJoseph Rydholm|January 1, 2002
ArticleQualitatively Speaking: Are you leveraging the expertise of your focus group moderator?Thomas Greenbaum|January 1, 2002
ArticleFollow these 10 tips to keep your projects running smoothlyHal Daumé|January 1, 2002
ArticleTips for selecting a real-time virtual focus group facilityJeff Walkowski|December 1, 2001
ArticleRecruiting for focus groups on colorectal cancer required a creatitve approachDebra Power|December 1, 2001
ArticleTrade Talk: A quality reference on qualitativeJoseph Rydholm|December 1, 2001
ArticleWorking with difficult internal clientsCarol Graff|December 1, 2001
ArticleVideo ethnography brings consumers and their actions to lifeTara Susman|December 1, 2001