ArticleCell phone-based feedback system lets Budget Rent A Car respond quickly and to customer complaintsJohann Leitner|October 1, 2007
ArticleTektronix uses research to create key customer metrics and drive marketing and sales strategiesLaura Patterson, Martyn Etherington|March 1, 2007
ArticleExperian uses employee surveys to drive organizational changeTracey Carsten Roll|February 1, 2007
ArticleMystery shopping program helps Walgreens promote strong customer service accross its vast network of storesRachael Narsh|January 1, 2007
ArticleSatisfaction study is vehicle for Minnesota Departmentof Transportation to test question orderLori Laflin, Michele Hanson|October 1, 2006
ArticleAriba’s satisfaction research program has made listening to the customer a company-wide habitRoger Blumberg|October 1, 2006
ArticleConsumer Electronics Association uses online qualitative to get the 411 on kids and their phonesTara Hutton|February 1, 2006
ArticleIT firm seeks company-wide acceptance of findings from international qualitative projectKerry Cole, Shaan Rotolo|December 1, 2005
ArticleScotland ’s tourism agency revamps ad campaign to attract European visitorsAnna Lilleengen|November 1, 2005
ArticleReal-time customer feedback system drives enterprise-wide action at HoneywellAnthony Pichnarcik|October 1, 2005
ArticleComprehensive research program helps the Propane Education & Research Council expand the propane marketTammy Humm Donelson|May 1, 2005
ArticleSC Johnson uses ethnography to find fresh ideas for candle productsRuth Sando, Donna Sweeney|May 1, 2005
ArticleAn online survey instrument gives American Express valuable insights for developing its advertising and marketing programsJoseph Rydholm|April 1, 2005
