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Showing:1999

Total: 152

ArticleAdvertising and packaging; Your product's voice and faceGene Leichter|March 1, 1999
ArticleMarketing Research War Stories March 1999Art Shulman|March 1, 1999
ArticleStudy seeks to determine if a TV viewer's involvement in a program carries over to adsJoseph Rydholm|March 1, 1999
ArticleA promising new data viewer and publisher from ISPC SoftwareSteven Struhl|March 1, 1999
ArticleUsing recognition-based tracking to compare the ROI of print, radio and TVDon Bruzzone, Lizabeth Reyer|March 1, 1999
ArticleClosing the customer satisfaction gapWilliam Nowell|February 1, 1999
ArticleSurvey Monitor February 1999Quirk's Staff|February 1, 1999
ArticleCredit risk and customer profitability in consumer lendingGautam Bose, Erick Haskell|February 1, 1999
Article"Gimme what you've got"J. Bokeno|February 1, 1999
ArticleFrom the Publisher: Expect the unexpectedTom Quirk|February 1, 1999
ArticleUtility companies' seven deadly fears of market researchLarry Chiagouris|February 1, 1999
ArticleMotivational researchJerry Thomas|February 1, 1999
ArticleResearch Industry News February 1999Quirk's Staff|February 1, 1999
ArticleStrengthen your brand's equity with a brand contact auditHarry Vardis|February 1, 1999
ArticleIn pursuit of software: major programs you won't want to missSteven Struhl|February 1, 1999