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Showing:Quantitative Research

Total: 1520

ArticleNed Dweeb does segmentationRobert Roy|March 1, 1992
ArticleA CATI system lowers Spiegel Inc.'s research costs and gives it a direct link to its customersCheryl Ross|February 1, 1992
ArticleResearch with travelers helps Samsonite develop a convenient new line of luggageBob Bengen|February 1, 1992
ArticleClassification tree methods: AID, CHAID and CARTSteven Struhl|February 1, 1992
ArticleResearch helps a rural Arizona hospital through a bond election and beyondJoseph Rydholm|January 1, 1992
ArticleConsulting the mapsQuirk's Staff|January 1, 1992
ArticleThe qualitative/quantitative segue in health care marketing researchMurray Simon|January 1, 1992
ArticleData Use: The statistics of missed opportunities (or) You better beware of betaGary Mullet|December 1, 1991
ArticleTrade Talk: Another round of belt tighteningJoseph Rydholm|December 1, 1991
ArticleCIGNA uses an ongoing patient satisfaction study to tailor service of its health plansQuirk's Staff|November 1, 1991
ArticleImproving marketing decision-making with conjoint analysisRobert Miller|November 1, 1991
ArticleData Use: Controlling non-response bias and item non-response bias using CATI techniquesMichael Sullivan|November 1, 1991
ArticleEnhancing primary research with secondary researchRobert Aaron|November 1, 1991
ArticleWinning isn't everything for teens who play sportsQuirk's Staff|October 1, 1991
ArticleHow men view, choose and use their fragrancesJim Schwartz, Gale Muller|October 1, 1991