Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Qualitative Research

Total: 1668

ArticleThe focus group report: What is the moderator's responsibility?Thomas Greenbaum|December 1, 1997
ArticleResearch uncovers reasons for worker flightNaomi Brody|December 1, 1997
ArticleCustomer improves Oregon utility's power outage reporting systemJoseph Rydholm|December 1, 1997
ArticleThe magic of eightNaomi Henderson|December 1, 1997
ArticleTen keys to defusing political land mines in the back roomBruce Crandall|December 1, 1997
ArticleOvercoming the obstacles to conducting international qualitative researchTom Pearson, Susan McCullough|November 1, 1997
ArticleQ&A: Research in EuropeQuirk's Staff|November 1, 1997
ArticleReport from Scotland: ESOMAR conference looks to the futureLeslie Harris|November 1, 1997
ArticleTrade Talk: Stepping into cyberspace in the name of researchJoseph Rydholm|June 1, 1997
ArticleOn-line focus groups: four approaches that workPaul Jacobson|June 1, 1997
ArticleMaxfli puts a new spin on its golf ball lineJoseph Rydholm|May 1, 1997
ArticleGrounding attitudes in behavior: Working tips for more productive researchStephen Turner|May 1, 1997
ArticleA look at focus group moderators through the client's eyesYvonne Kidd|May 1, 1997
ArticleUnderstanding Hispanic culture: a case for ethnographic researchRoberta Maso-Fleischman|April 1, 1997
ArticleQualitative advertising communication checks: 10 rules to guarantee great creative choicesPamela Rogers|March 1, 1997