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ArticleA common sense approach to dialing costsAmy Starer, Dale Kulp|December 1, 1990
ArticleGetting the most from demographics: things to consider for powerful market analysisCharles Schwartz|December 1, 1990
ArticleHow to get the most from your marketing research dollarsJill Falk|December 1, 1990
ArticleA look at the customer survey process at Caterpillar Inc.Brett Blackwell|November 1, 1990
ArticleFrom the Publisher November 1990: One company's experience with customer satisfactionTom Quirk|November 1, 1990
ArticleUtilities discovering the value of customer satisfaction researchJudith Karten|November 1, 1990
ArticleFederal Express uses an ongoing study to track customer satisfactionJoseph Rydholm|November 1, 1990
ArticleResearch helps maker of gardening containers expand its product lineQuirk's Staff|October 1, 1990
ArticleOmnibus studies are a popular research methodStephanie Jeffers|June 1, 1990
ArticleDon't overlook panel researchH. Bueter|June 1, 1990
ArticleResearch supports United Way's decision to use paid advertising for the first timeQuirk's Staff|June 1, 1990
ArticleA government study investigates the issue of home taping and copyright violationQuirk's Staff|May 1, 1990
ArticleReader survey helps new magazine keep up with changes in the recording industryJoseph Rydholm|May 1, 1990
ArticleEfficiency is key to random digit samplingBeth Wallace|May 1, 1990
ArticleData Use: Combining banner points - is the variance correct?Gary Mullet|April 1, 1990