Marketing Research Articles and Video

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Showing:Qualitative Research

Total: 1668

ArticleAgency uses a little R&R (research & relaxation) to develop ads for RV groupJoseph Rydholm|March 1, 1997
ArticleTrade Talk: Can we meet these challenges?Joseph Rydholm|March 1, 1997
ArticleInteractive response systems ease research on controversial subjectsMichele Holleran|February 1, 1997
ArticleWhy marketers should care about reaching women onlineAmy Yoffie|January 1, 1997
ArticleStudent research teams: better than the real thingTim Huberty|January 1, 1997
ArticleFocus groups with kids . . imagineKaren Forcade|December 1, 1996
ArticleQualities of a beginning moderatorMarilyn Rausch|December 1, 1996
ArticleFocus groups, phone survey give North Carolina arts councils valuable audience informationJoseph Rydholm|December 1, 1996
ArticleHow to optimize qualitative research with seniorsTerrence Pranses|December 1, 1996
ArticleQualitative introductions: an annotated script for meeting and welcoming focus group respondentsH. Fuller|December 1, 1996
ArticleRethinking focus group reporting: dynamic debriefingRichard Feder, Bryan Mattimore|December 1, 1996
ArticleChoosing the ideal focus group facilityLeslie Harris|December 1, 1996
ArticleHow and why to research word of mouthGeorge Silverman|December 1, 1996
ArticleChildren's qualitative research past and presentLynn Kaladjian|December 1, 1996
ArticleVeriFone conducts wide-ranging international research project to develop new product conceptJoseph Rydholm|November 1, 1996