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ArticleSmart strategies for second-place brandsJohn Hoeppner|January 1, 2025
ArticleEvolving toward a programmatic approach to pharmaceutical brand launch researchDan Callahan, Shirley Stoltenberg|March 1, 2015
ArticleDon’t forget the graphic! Multidimensional scalingMichael Lieberman|August 1, 2014
ArticleData Use: How to effectively use correspondence analysisEdward Johnson|May 1, 2014
ArticleData Use: Using NodeXL to decipher big dataMichael Lieberman|January 1, 2014
ArticleImprove your research reporting with visual mappingMichael Lieberman|November 1, 2012
ArticleIs emotional response the important missing variable in customer experience measurement?Jon Morris, Cathy Gwynn|October 1, 2012
ArticleBuilding and measuring brand personality: How does your brand behave?Michael Lieberman|February 1, 2011
ArticleUsing eye-tracking to measure the effectiveness of TV commercialsMike Bartels|April 1, 2009
ArticleData Use: An indexing approach to brand equityWilliam Bailey|June 1, 2008
ArticleLaddering, mapping lead the way to better positioningPatrick Quinlan|June 1, 2008
ArticleData Use: Exploring marketing ideas with perceptual mapsSusie Li|November 1, 2001
ArticleData Use: Mapping the futureBetsy Goodnow|February 1, 1991
ArticleData Use: Perceptual mapping and cluster analysis: some problems and solutionsCharles Stannard|March 1, 1990
ArticleDistill complexity: perceptual maps bring it all togetherHarris Goldstein, Peter Zandan|February 1, 1989