Top Marketing Research Articles Related to Promotion Development and Evaluation Studies

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Showing:Promotion Dev./Evaluation Studies

Total: 17

ArticleQueue Bits: Same-day repeat of e-mail offer yields more profitsJuly 1, 2015
ArticleHow P&G used agile research to keep up with consumersMatt Warta|May 1, 2013
ArticleThe power of prediction marketsJulie Wittes Schlack|May 1, 2013
ArticleSponsored Content: e-Promotion Resonates with Next-Generation PhysiciansEncuity Research|April 1, 2013
ArticleIn Case You Missed It... December 2012Quirk's Staff|December 1, 2012
ArticleMeta-analysis reveals best practices for more effective marketing claimsPaul Janssen, Gerard Loosschilder|December 1, 2012
ArticleStudy results guide enhancements to Myrtle Beach Golf PassPortMichael Latta, Mark Mitchell, Albert Taylor, Charles Thrash|October 1, 2012
ArticleIn Case You Missed It... June 2012Quirk's Staff|June 1, 2012
ArticleBy the Numbers: Behavioral science and the future of businessAaron Reid|June 1, 2012
ArticleThe synergistic effects of product characteristics and promotional mixMichael Latta|March 1, 2011
ArticleSpending promotional dollars for chronic and acute drugsMichael Latta|April 1, 2007
ArticleA new paradigm for marketing accountabilityMichael Wolfe|February 1, 2006
ArticleAn examination of marketing investment managementRaymond Pettit|March 1, 2005
ArticleChick-fil-A uses research to fine-tune its spring promotionDavid Robertson|June 1, 1991
ArticleNew measuring sticks for media and other marketing-mix variablesMichael Wolfe|February 1, 1991