Top Marketing Research Articles Related to Advertising Claim Substantiation

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Sponsored Video Conjoint.ly Webinar: Selecting Effective Product Claims for Consumer Products Nicole Teh, Jason Widjaja | September 6, 2022
Sponsored Article 10 Top Advertising Research Companies 2022 Quirk's Staff | March 1, 2022
Sponsored Article Top Tips for Claims Testing Debbie Senior | July 12, 2021
Article Will your taste test substantiate your advertising claims? Dominique Romanowski | November 1, 2018
Article Can behavioral economics inform the ad research process? Charles Young | January 1, 2014
Article How research can help keep marketing claims in compliance Bruce Isaacson | January 1, 2013
Article An analysis of multichannel marketing campaign performance Molly Elmore | July 1, 2011
Article But how do you really feel? An approach to measuring consumer emotions Julie Wittes Schlack, Ed Chao | October 1, 2011
Article Consumers are like Google: Brand-building and the search for meaning Charles Young | December 1, 2011
Article Brand positioning to multiple markets - change the message, not the mission Dennis Crowley | June 1, 2011
Article A taxonomy of digital advertising Ratna Tandavan, Abigail Dufay | March 1, 2012
Article Advertising effectiveness: what it is, what it isn’t and can it be reflected by one number? Adam Cook | March 1, 2011
Article In Case You Missed It... June 2010 Quirk's Staff | June 1, 2010
Article In Case You Missed It... November 2009 Quirk's Staff | November 1, 2009
Article In Case You Missed It... December 2009 Quirk's Staff | December 1, 2009