Selecting Effective Product Claims for Consumer Products

Editor's note: held its webinar on June 18, 2020, focusing on claims testing for consumer products. Duration: 43:50.

“What shall we say on the pack?”

This question invariably pops up at some stage of the product development cycle. Managers want to know if consumers need to be reassured, how they will react to new benefits that competitors don’t deliver and if they are willing to pay for more advanced features or sourcing. How do you go about selecting effective product claims for consumer products?

In this presentation, experts from will lay the groundwork for claims research: from types of claims, to ways to test them. The webinar will go through several interactive processes that show how different methods can answer various claims questions.

By the end of the presentation, you will have a clear, refreshed view on claims testing for your next CPG launch or revamp.
Nicole Teh, Director Of Strategic Partnerships,

Jason Widjaja, Management Consultant,