Top Marketing Research Articles Related to Advertising Tracking

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Article Maximizing ad impact with insights from DirecTV, Warner Bros. Discovery and vendor side Ben Elliott , Charlotte Lipman , Johanna Moscoso | February 11, 2025
Article Measuring attention: Understanding attention metrics to improve ad effectiveness Francis Raho-Jeavons | October 17, 2024
Article Enhancing ad testing with predictive AI Jori van der Spijker | October 7, 2024
Article Eye-tracking research helps Indianapolis museum steer guests in the right direction Marlen Ramirez | May 1, 2024
Article How to measure experiential brand activations Dara St. Louis | February 19, 2024
Sponsored Article Are You Prepared for the Future of Advertising? Quirk's Staff | June 14, 2023
Sponsored Article Advertising effectiveness Jerry Thomas | January 1, 2023
Sponsored Video Eye square webinar: The Key to Ad Success on Social Media Jeff Bander | August 17, 2022
Article How privacy can be a competitive advantage in digital marketing Dawn Paul | March 1, 2022
Sponsored Article 10 Top Advertising Research Companies 2022 Quirk's Staff | March 1, 2022
Article Building ad campaigns for smartphone success Jon Brand | May 1, 2021
Sponsored Article Waning brand awareness in COVID America Jerry Thomas | January 1, 2021
Article Advertising in the time of coronavirus Charles Young, Richard Bilbee, Emily Higgins, Russ Turpin | October 1, 2020
Article Five ways to innovate a brand tracker Carly Fink | May 1, 2020
Article 3 research tips for brands facing a challenging economy Troy Harrington | March 26, 2020