Tracking studies can help you understand how a group’s thoughts, opinions and feelings change about a product or service over time. Conducting these studies with consumers can lead to better predictions of their current and future needs and wants.
Having reliable and secure ways of collecting insightful data is essential to any successful tracking study. To make informed, effective decisions, you must be confident in your insights. The following companies understand the importance of tracking research and specialize in helping clients from consumer to health care to B2B. From quantitative to qualitative, these companies offer an array of innovative products and services, whether your research needs require DIY solutions or full-service assistance.
Kantar
Founded 1996 | 600+ employees
James Lavell, General Manager, Profiles
Kantar Profiles delivers custom trackers that help brands stay ahead in fast-changing markets. Our survey solutions are built for flexibility, designed to evolve with your business and measure what matters. With award-winning survey design tools and techniques, AI-powered data quality controls, experienced project teams and access to 170 million respondents across 100 markets, we ensure consistent, reliable data wave after wave. From brand awareness and media effectiveness to shopper journeys and barriers to purchase, our solution turns tracking into strategy. Get dependable data, tailored metrics and a partner who works as an extension of your team, because guesstimating isn’t a growth strategy.
E-mail profiles@kantar.com
www.kantar.com/profiles
Mindspot Research
Founded 2006
Lynnette Leathers, CEO
Jeanne Campbell, Managing Director
Mindspot Research delivers powerful consumer insights with a comprehensive suite of brand and product tracking solutions. As a trusted strategic partner, they help businesses understand their market and stay ahead of the competition. Mindspot’s advertising tracking measures campaign performance, awareness and message recall. Brand tracking offers a holistic view of brand health, including NPS, brand image, brand strength, customer satisfaction and loyalty. Their competitive tracking calculates an estimated market share. Attitude and usage tracking provides a deep understanding of consumer behavior and motivations. Mindspot’s unique retention modeling estimates customer retention and provides strategies to reduce attrition and grow loyalty. Mindspot empowers smarter decisions with robust data analysis, actionable insights, a strategic perspective and clear data visualization. Optimize your marketing strategy and drive lasting brand success with a research partner who thinks beyond the data.
Phone 1-407-730-4603
www.mindspotresearch.com
Murray Hill National
Founded 2013 | 35 employees
Susan Owens, COO
Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions, high-quality recruitment and data collection for their consumer, health care and B2B market research needs. Specializing in all methodologies and audiences, we can host and deliver your results across the U.S. For the last 25 years, the executives at Murray Hill National have worked diligently and advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality recruitment with access to 5 million consumers, 650,000+ B2B executives/professionals, 750,000 physicians, nurses and more and we organize 150+ patient panels. Any audience, any methodology, specializing in B2B and health care. Our qualitative services extend far beyond the traditional focus group. Our services include online, digital, remote, home-use test and any other methodology needing to find an audience with feedback or expert knowledge. Call us today for your next project, your “regional or national” recruiting experts!
Phone 1-972-707-7645
www.murrayhillnational.com
Paradigm Sample
Founded 2009 | 55 employees
Cyrus Deyhimi, CEO
Paradigm is a leading provider of global research sampling solutions and managed research services. With over 16 years of experience, Paradigm provides access to 40 million+ consumer and B2B respondents; best-in-class quality solutions and sampling automation powered by our proprietary digital insights platform. Paradigm’s managed research services save you time and money through our quantitative and qualitative services. Paradigm helps brands and agencies get reliable, high-quality insights quickly and at scale with our technology-enabled platform and services across the entire market research services value chain. From recruitment and survey design to data quality and visualization, Paradigm empowers research teams to move forward with confidence in delivering client insights.
Phone 1-877-277-8009
www.paradigmsample.com
QuantifyAI
Founded 2024 | 10-15 employees
Adam Stephenson, CEO
At QuantifyAI, we don’t just collect data – we set a new standard for getting the insights you can trust. From survey design and programming to data prep and analysis, we provide full-service support to guide your research from start to finish. Our proprietary panel, Opinion Elite, utilizes LinkedIn and Facebook verification with cutting-edge AI and behavioral analysis to validate respondent identities. Our global reach covers B2C and B2B respondents, so we can connect you to your most in-demand audiences. No more bots, no more fraud – just real, engaged participants. Partner with us on your upcoming research, whether it’s for brand tracking, multimarket studies or quick-turn projects. Your research deserves better – your insight, our expertise.
E-mail adam@quantifyai.co
Phone 1-858-692-1325
www.quantifyai.co
Symmetric, A Decision Analyst Company
Founded 2016 | 25+ employees
Jason Thomas, CEO
Arianne Larimer, President
Symmetric owns and operates American Consumer Opinion®, a worldwide online panel that reaches millions of consumers in 200+ countries and territories, spanning North America, Latin America, Europe and Asia. Consumers can sign up to become members in one of 11 languages and complete demographic profiles are maintained for each household. Symmetric also operates five B2B worldwide online panels: Physicians Advisory Council®, Medical Advisory Board®, Executive Advisory Board®, Contractor Advisory Board® and Technology Advisory Board®. Symmetric places a high value on representative samples, scientific sampling methods and advanced fraud-detection systems. Our online panels are carefully balanced, continually refreshed and systematically cleaned. Non-responders, speedsters and cheaters are continually purged. Symmetric provides sample for quantitative and qualitative research and online and offline projects. Additional services include programming, hosting, online communities, tabulation, coding and IHUT mailing.
Phone 1-817-649-5243
www.symmetricsampling.com
User Research International
Founded 2006 | 70+ employees
Justin Lowe, Founder and Managing Partner
User Research International (URI), a user experience and marketing research firm, provides a comprehensive set of research services: usability testing (in-person and remote), participant recruiting from our proprietary research panel, UX interviewing, survey data collection, quantitative data analysis and reporting and ongoing research roadmap planning. We work closely with our clients to use research-based insights to identify opportunities, address challenges and help develop programs to ensure product and service improvements deliver genuine value. URI’s quantitative research team conducts surveys with highly specialized audiences, such as IT pros, developers, data/AI engineers and users of specific technologies, products and services, as well as with general-population groups. Our quant team is led by three Ph.D.s, each with years of applied research experience, allowing us to facilitate a full range of multivariate analyses including key driver analysis, regressions, Bayesian analysis, latent class modeling, choice modeling and multidimensional scaling/correspondence analysis, among others. Our quantitative research team also has extensive experience in designing and executing customer satisfaction and brand equity tracking studies.
Phone 1-425-242-8030
www.uriux.com