Top Marketing Research Articles Related to Brand and Image Development

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Article Tips for identifying market saturation and staying ahead of the curve Austin Guanzon | May 28, 2024
Article Creating a competitive advantage: The benefits of attitude and usage studies Kerry Juhl | May 28, 2024
Article Methods for determining your B2B brand’s value Ken Donaven | May 1, 2024
Article Quick Take: Exploring brand extensions: Balancing risk and reward with marketing research Tracy Tuten | May 1, 2024
Article Generative AI is here to stay: Where advertisers are spending their money Nicole Perrin | March 5, 2024
Article UX ResearchOps: Five ways to boost research efforts Paul Hagen | February 6, 2024
Sponsored Article Creating Award-Winning Designs Matthew Salem | October 16, 2023
Article Framework aims to help brands connect with consumers’ evolving needs Jeremy Cochran | September 1, 2023
Article 10 minutes with Lubov Ruchinskaya, Colgate Palmolive Emily C. Koenig | August 14, 2023
Article Propel’s rebrand through foundational insights Maddie Swenson | July 10, 2023
Article The measure of brand strategy Jerry Thomas | May 1, 2023
Article Five key steps to measure brand performance Mark Bagnall | May 8, 2023
Article Work and play: Roller derby and LGBTQ+ advocacy in marketing research Nancy Cox | March 27, 2023
Sponsored Article The Why Behind the Buy – How to Understand Implicit Associations Alex Hall | March 13, 2023
Article How Northwest Bank used marketing research to develop a new brand campaign Erinn Steffen , Katie Bender | February 27, 2023