Brand tracking is crucial for monitoring a brand's performance and perception in the market. However, key stakeholders often don't get the specific data they need fast enough. Sharing brand insights is easier said than done when you're dealing with dense agency reports, complex analysis tools or clunky dashboards.
A common complaint from insights teams is that they often find themselves in "reactive mode," responding to low-value, ad hoc data requests from stakeholders and producing numerous manual reports.
Sound familiar? If so, you need a way to make brand tracking data more engaging and easier to use. You need Enlyta Insights.
Spend time creating insight, rather than reacting to data requests
Enlyta is a brand intelligence platform that lets busy brand and marketing teams – from analysts to CMOs – easily get the data they need when they need it. With Enlyta's templated brand health dashboards, they see trends and competitive comparisons and learn about key audiences in a few clicks. Features like statistical significance testing, automatic brand rankings and low base-size suppression help teams avoid rabbit holes and focus on accurate, meaningful data.
For more customized analysis, Enlyta allows users to create and save charts that automatically update whenever new data is available. These charts can then be exported into editable PowerPoint presentations in your company templates.
Promote insights with storytelling tools that increase your reach and influence
Don't let your insights go unread. Enlyta's storytelling tools make it easy for them to be seen (and used). These tools let insight teams write engaging and digestible insight stories enriched with charts, images, videos and quotes. Track and measure your impact with engagement analytics.
"Having Enlyta has saved so much time. Whereas before stakeholders asked for numbers, now they do it themselves. When they do come to us, they now ask for the WHY, not the WHAT, which is the job we're supposed to be doing." – Global head of insights, food delivery app
Transform your brand tracking into a strategic asset
Discover how Enlyta can elevate your insights and enlighten your decisions at enlyta-insights.com.
