Top Marketing Research Articles Related to Commercials Testing

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Showing: Commercials Testing

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Article Optimizing commercial airtime and analyzing audience engagement Jori van der Spijker | July 2, 2024
Sponsored Article Decision Analyst: Unlock the power of advertising Jerry Thomas | January 1, 2024
Article Using the elements of moviemaking to drive video advertising impact Eldaa Daily, Charles Young | January 1, 2023
Article The rhythms of attention and memory in advertising Charles Young | March 1, 2022
Article Emotion, excitement and entertainment: A look at Super Bowl LII Ads Emily C. Koenig | February 6, 2018
Article What can measuring brain waves tell us about an ad’s effectiveness? Charles Young, Stephen Sands | August 1, 2009
Article A case study using the Heineken “Weasel” commercial Sandeep Patnaik, Scott Purvis | March 1, 2011
Article What Casablanca can teach us about conducting more effective ad research Charles Young, Amy Shea | April 1, 2010
Article Using eye-tracking to measure the effectiveness of TV commercials Mike Bartels | April 1, 2009
Article How do respondent behaviors and online sample quality affect measures of ad performance? Don Bruzzone | April 1, 2009