Top Marketing Research Articles Related to Concept Research

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Article How to validate AI concepts when customers can’t articulate the benefit Jodie Shaw | March 31, 2026
Article A plea to researchers to recognize the value of making definitions before asking questions Terry Grapentine | March 1, 2026
Sponsored Video Cambri Virtual Session: Predicting new product success with AI-powered concept testing Dani Kamras | February 13, 2026
Article Why models matter in marketing research Terry Grapentine | November 1, 2025
Sponsored Article Ask the Expert: How Launch AI Helps Consumer Brands Grow Faster by Bridging the Gap Between Consumer Intent and Actual Purchases of New Products Quirk's Staff | July 1, 2025
Article Marketing research: Guiding companies to focus on the right problems Bonnie Chiurazzi | March 25, 2025
Sponsored Video Discover.ai Virtual Session: Harnessing Natural Online Conversation and AI to Take Concept Development and Testing Next-Level  Sophie Wright | February 14, 2025
Article How does a country’s cultural profile influence consumer responses to new products? Mark Vroegrijk | September 1, 2024
Article How to conduct an effective concept test: The process, methods and benefits Josh White | April 3, 2024
Article Before You Go: 10 minutes with Marat Fleytlikh, Kraft Heinz Emily C. Koenig | November 1, 2023
Article Ensuring market success with concept tests Julie Tebeka | October 24, 2023
Article Exploring the different types of online community research participants Anthony Shephard-Williams | September 21, 2023
Sponsored Article 8 Top  CX/UX Research Companies Quirk's Staff | September 1, 2023
Article Bringing Spruce Cowffee to market Elliot Savitzky, Hannah Robbins | July 1, 2023
Article The advantages of concept testing with surveys Emily Rodgers | January 24, 2023