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BT Group Virtual Global Session: The power of empathy: How can we understand our customers if we don’t understand our teams?
November 25, 2025
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Sponsored Video RealityCheck Virtual Global Session: Narrative power: Brands, identity and the stories we tell ourselves November 21, 2025
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Article Winning the inheritance race: Using segmentation to navigate the great wealth transfer January 21, 2025
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Article Storytelling in research: How to gain insights from the hidden truths in our stories December 18, 2024
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Article Creating meaningful connections: The hidden power of emotions in marketing research December 11, 2024
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Article How curiosity and a broad range of knowledge can lead to more effective marketing research November 1, 2024
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Sponsored Article The Power of Video: Why to Add Video to Your Quantitative Research October 22, 2024
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Article Measuring attention: Understanding attention metrics to improve ad effectiveness October 17, 2024
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Article How to use laddering to uncover the emotions surrounding B2B jobs to be done September 1, 2024
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