Top Marketing Research Articles Related to Survey Design

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Article Data Use: Introducing two new scales for more comprehensive CX measurement Michael Garver | September 1, 2024
Article The benefits of cognitive testing in marketing research Stephan Basson | August 27, 2024
Article Are you considering the survey participant’s experience? Ben Tolchinsky | August 6, 2024
Sponsored Article Want to Know What Your Customers Really Think? Simplify Your Satisfaction Survey! Rick Kieser | May 14, 2024
Article Ethical and effective: Conducting market research on mental health topics Laura Bayzle | April 30, 2024
Article Researchers, are you fluent in memes and emojis? 💬 Maria Vorovich | April 16, 2024
Article Learnings from real-world applications of gen AI tools in surveys Rachel Dreyfus | April 16, 2024
Article Agile design: A holistic approach to navigating unknowns Laura Troyani | March 19, 2024
Article Engaging Gen Z: Using visual enhancements to improve survey engagement Schumaila Kumar | February 27, 2024
Article How marketing researchers are striving for diversity, equity and inclusion Annabelle Phillips | January 1, 2024
Sponsored Article Glimpse: Welcome to the second stage of generative AI adoption Adam Bai, Neil Dixit | January 1, 2024
Sponsored Article Fuel Cycle: Effectively using AI for insights Rick Kelly | January 1, 2024
Article Are you basing business decisions on flawed research? Megan Copas | December 11, 2023
Article Video surveys: The key to reliable consumer insights Ian Twohig | November 6, 2023
Article The frequency fallacy: Understanding the intention-behavior gap Stephanie Vance | October 17, 2023