Online Communities – Innovative Approaches – Actionable Insight

Editor's note: Toluna gave a webinar on innovative approaches for actionable insight for online communities on April 24, 2014. Duration 57:48.

As stated in the GRIT report, communities have evolved from ‘innovative new research method’ to mainstream research approach. Though no communities themselves are no longer new, ‘newer’ techniques used within a community empower companies to further engage with community members to unlock valuable insights.

Join Quirk's and Toluna for this upcoming Webinar and learn how companies now engage with social media followers, create ‘blind’ communities to dialogue with prospects and competitors’ clients. A series of case studies will present information about mobile community approaches and using communities to fuse data sources to create a deeper picture of respondents and segmentations.

Key takeaways:

  • Understand how communities can incorporate mobile platforms for ‘on-the-go’ insight and member engagement.
  • Learn how mobile survey methods can incorporate cutting-edge functionality, like the ability to push surveys based on location.
  • Mobile participation can be ideal to execute ethnographic studies, and obtain context from participants.


  • Peter Shafer, senior vice president of enterprise solutions, Toluna and CEO of KRC Research.