Editor’s note: Text taken directly from LinkedIn is being shared with the writer’s permission and lightly edited for style and content clarity.
The Quirk’s Event – London was a huge success. To better understand the topics that are top-of-mind for marketing researchers today, we reached out to several attendees to see what they learned and what they enjoyed most at the event.
Below is a combination of LinkedIn posts and excerpts from attendees about the Quirk’s Event – London.
Aryn O’Donnell, VP of corporate services at Fieldwork
Market research helps build the brand and informs marketing and advertising on important elements to the target market.
UX is where the brand promise meets reality.
UX is a delivery on the brand promise.
For both to work well together:
Bob Schumacher, founding and managing director from Bold Insights walked us through the intersection of market research and UX at Quirk’s Media Event – London.
How do you convince a boardroom of accountants to invest in insights?
This is the question that Anna Cliffe, founder of Trinity McQueen and Rebecca Henson, senior research analyst at Skipton Building Society, aimed to understand in an effort to increase Skipton Building Society’s brand awareness geographically and among a younger demographic.
The answer …
Their investment in insights lead to:
“The problem with market research is that people don't think how they feel, they don't say what they think and they don't do what they say” – David Ogilvy.
Jemma Toynebee-Smith, group account lead at DVJ Insights and Rachel Leaver, head of research insight at Dentsu International/Carat, walked through how they used mass qual to reveal the most emotionally intelligent brands.
Michael McConaghy, enterprise account director at Toluna
Thanks to Quirk’s Media for a great couple of days meeting industry peers and at...