Editor’s note: This article is an automated speech-to-text transcription, edited lightly for clarity. 

Poet and author, Maya Angelou famously said, “You can't really know where you're going until you know where you have been." Jeff Walkowski’s session from the February 1, 2024, Quirk’s Virtual – Innovation series is a great explanation of the history of qualitative research.  

Walkowski, retired qualitative research veteran, started the presentation with the start of qualitative research and how it has evolved over the years. He then gave his predictions of where this type of research is headed.  

You can watch the recording of this session or read the full transcript below.  

Hi everybody and welcome to our session, “How Qual Has Evolved and What it Means to You.” 

I'm Quirk’s editor, Joe Rydholm. Before we get started, let's quickly go over the ways you can participate in today's discussion. You can use a chat tab to interact with other attendees during the session. And you can use a Q&A tab to submit questions to our presenter during the session and we'll answer as many as we have time for during the Q&A portion. 

Our session today is presented by Jeff Walkowski and Qual Core. We hope you enjoy it.  

Hello, my name is Jeff Walkowski, and I am your presenter for this session on how qualitative research has evolved over time, what it means to you and what kinds of additional evolutions do we think might happen over the coming years.  

So, let me go ahead and give a little introduction about myself. I have more than 45 years in my entire career, and it's all been spent in some form of research. The first 10 years or so were spent in quant.  

Toward the tail end of that period, I had discovered qualitative research, not having heard about it before, and I pursued it. I was doing both qualitative and quantitative for a while. And for the last 30 years I've be...