Basis Global

Basis Global is an independent global insights consultancy with teams in the U.S. and U.K., working across more than 60 markets. We help consumer, B2B and health care organizations solve complex business challenges through bespoke research spanning brand strategy, tracking, audience understanding, segmentation and innovation.

Our approach to brand tracking starts with a simple belief: one size fits none. Our ACT framework (Actionable, Customized, True) builds measurement around how people make decisions in each category. Every wave delivers an ACTion Brief, translating research findings into clear commercial direction.

Our Organic Intelligence capability investigates unprompted public online conversations to understand what consumers are saying, how they describe their experiences and what brands might be overlooking. Used independently or alongside qualitative and quantitative research, it brings another dimension to understanding consumers and markets.

Across our work, we combine AI-powered discovery with human expertise and interpretation, turning complex evidence into insight businesses can act on.

Built for complexity. Obsessed with clarity.