Basis Global
United Kingdom
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Company Description
Basis Global is an independent insight consultancy with teams in the U.K. and U.S. We work in two areas: brand tracking and consumer intelligence.
Most brand trackers hand over a dashboard and walk away. We build the opposite. Every tracker is calibrated to your category through our ACT framework and delivered as the ACTion Brief, a decision document that leads with direction and backs it with data. AI runs as a continuous layer between waves, so shifts surface as they form.
Our consumer intelligence practice, Ideas, sits alongside qualitative and quantitative research as a third methodology. It reads real, unprompted consumer voice at scale, the kind you can’t get by asking.
Across both, our Integrated Intelligence approach pairs AI-scale discovery with human expertise, with AnswerRocket as our technology partner.
Built for complexity. Obsessed with clarity.
Year Established: 2004
Number of Employees: 140
Research Services and Specializations
- Advertising Tracking
- | Artificial Intelligence / AI
- | Brand Equity
- | Brand/Image Development
- | Brand/Image Tracking
- | Bus.-To-Bus. Research
- | Conjoint Analysis/Trade-Off Analysis
- | Cultural Insights
- | Forecasting/Trends Research
- | Market Opportunity Studies
- | Market Segmentation Studies
- | Pricing Research
- | Qualitative Research
- | Quantitative Research
- | Shopper Insights
- | Tracking Research
Industries, Markets and Audiences Served
- Affluent/Wealthy
- | Apparel/Accessories/Textiles
- | Automotive
- | Beverage
- | Business-To-Business
- | Cosmetics
- | Entertainment
- | Financial/Investment/Banks
- | Gaming/Casinos
- | Generation Z
- | Grocery/Supermarkets
- | High-Tech
- | Household Products/Services
- | Insurance
- | Media
- | Packaged Goods
- | Retailing
- | Telecommunications
London W1T 1UH
United Kingdom
- Customer Contact(s):
-
Erin Casement
- +44 20 7255 2000