Basis Global

United Kingdom

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Key Categories

Brand/Image Tracking Market Opportunity Studies Market Segmentation Studies Shopper Insights Artificial Intelligence / AI

Company Description

Built for complexity. Obsessed with clarity.

Every brand is under pressure to move faster, prove ROI and stay ahead of a world changing faster than research ever has. Basis Global helps leaders cut through the noise and make decisions that drive growth.

We are an award-winning market research and insight consultancy operating across the U.K., U.S. and more than 60 markets worldwide. Our model, Integrated Intelligence, connects AI discovery with human expertise to reveal what drives people, brands and performance.

AI uncovers the signals. Our experts turn them into strategies that work, grounded in evidence, shaped by commercial judgment and designed to create measurable impact.

Our three practice areas, Consumer, B2B and Health, span brand tracking, segmentation, innovation, pricing, shopper journeys and communications testing. Whatever the challenge, we help brands move with confidence and clarity.

Recognized with multiple MRS and Quirk’s awards for innovation and commercial impact, Basis works with many of the world’s most influential organizations.

Discover more at basisglobal.co.

Year Established: 2004

Number of Employees: 158

Research Services and Specializations

Industries, Markets and Audiences Served

Address

Hanway House, 24 Hanway Street
London W1T 1UH
United Kingdom

Customer Contact(s):: Erin Casement

Phone

+44 20 7255 2000