Blue Yonder Research

United Kingdom

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Key Categories
Product Development Research Product Testing Research Quantitative Research Qualitative Research Agile Research

Company Description

Blue Yonder is the world’s expert R&D insight agency. For the past 20 years, Blue Yonder has focused on partnering FMCG innovation and commercial teams to create winning innovation. It has worked with industry leading brands world-wide.

Blue Yonder supports innovation across the full R&D process:

  • Igniting pipelines: Examining markets, products and experiences in precise detail. Where and how to innovate to get an edge.
  • Develop winning products: Agile testing for ideas and products globally. HUTs, CLTs, Shopper. Wherever you need your product to succeed, Blue Yonder creates agile tests to make sure it works.
  • Deliver to market: Building and validating the right claims to win in market, Shopper testing, Shelf planogram testing, in market feedback post launch.

‘Innovation in insight’. Blue Yonder invests at least 10% of profit in research tech innovation annually. As well as helping clients create winning innovation, Blue Yonder loves to create its own. It’s the company’s ethos. It’s also fun!

Blue Yonder also owns Sense:lab, the U.K.’s newest product testing and viewing facility ( For those on a tight budget or with in house analytics capability, Sense:lab offers high quality fieldwork and data only service utilising its own 10k strong U.K. panel.

Year Established:   2001

Number of Employees:   50

Research Services and Specializations

4325 Park Approach, Thorpe Park
United Kingdom
Customer Contact(s):
Annie Tran, Client Communications Manager
  • 44-113-204-4020
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Affiliations & Certifications
ESN Research Programme Partner | ISO Certified | MRS (United Kingdom)